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NELSON PAUL ANDERSON, M.D.

AMA Arch Derm. 1958;78(2):145-152.

	Since this article does not have an abstract, we have provided the first 150 words of the full text PDF and any section headings.

Election to the presidency of an organization such as this bestows high honor upon the recipient, but at the same time it endows him with the privilege as well as imposes upon him the duty of imparting to its membership his ideas and ideals, insofar as they are pertinent to its welfare and to the specialty in general. Some of the following points probably merit debate, but I believe them all to be worthy of your thought and consideration.

Public Relations

Dermatologic public relations, in the principal phase, consists in the everyday manner in which every dermatologist and his nurses, secretaries, technicians, and other personnel meet and handle their patients. It includes the way in which they are greeted and conducted to and from diagnostic and treatment rooms and the finesse and skill with which the examinations, consultations, diagnoses, and treatments are performed. Every move must . . . [Full Text PDF of this Article]

Author Affiliations
Los Angeles

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